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A CONNECTED LEARNING PATH / 18 GUIDES

Data quality.

Follow a question, explore a worked example and choose one useful action. Read in order or start with the challenge in front of you.

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01
4 MIN READ / PRACTICAL GUIDE

Distinguish missing values from genuine zeros

Handle blanks and zeros according to their business meaning, preserve uncertainty and avoid silently changing totals or averages.

02
4 MIN READ / PRACTICAL GUIDE

Measure completeness against the population you expected

Check completeness at the record and field level, explain the expected population and investigate missing-data patterns before reporting a percentage.

03
4 MIN READ / PRACTICAL GUIDE

Resolve duplicate entities without deleting useful history

Distinguish duplicate records from legitimate repeated events and make entity matching reviewable before combining or removing information.

04
4 MIN READ / PRACTICAL GUIDE

Write validation rules that respect legitimate exceptions

Use format, range and relationship checks to identify records for review without confusing valid-looking values with verified truth.

05
4 MIN READ / PRACTICAL GUIDE

Show data freshness and reporting periods separately

Help report readers distinguish the period measured, the source update time and the dashboard refresh time before acting on an apparent change.

06
4 MIN READ / PRACTICAL GUIDE

Choose identifiers that survive a system handover

Keep customer and transaction relationships intact by specifying identifier scope, preserving old keys and testing migration mappings.

07
4 MIN READ / PRACTICAL GUIDE

Keep units and currencies visible during an import

Import measurements and money with explicit units, conversion rules and original values so apparently plausible totals remain interpretable.

08
4 MIN READ / PRACTICAL GUIDE

Set reporting cut-offs before comparing time periods

Define event clocks, time zones and late-arrival rules before assigning records to days, weeks or reporting periods.

09
4 MIN READ / PRACTICAL GUIDE

Build a category taxonomy people can maintain

Design categories with operational definitions, ambiguous-case examples and a controlled change process while preserving original source labels.

10
4 MIN READ / PRACTICAL GUIDE

Check relationships between records

Find broken references between customers, orders and other linked records while distinguishing timing differences from genuine relationship errors.

11
4 MIN READ / PRACTICAL GUIDE

Investigate outliers before correcting them

Distinguish unusual observations from verified errors by checking comparable populations, original evidence and the effect on reported measures.

12
4 MIN READ / PRACTICAL GUIDE

Handle late-arriving data without silent revisions

Build an explicit revision policy that keeps event periods, arrival dates and previously published totals traceable when late records appear.

13
4 MIN READ / PRACTICAL GUIDE

Make spreadsheet imports repeatable

Control spreadsheet structure, parsing and reconciliation so a new title row or locale change cannot silently shift imported meaning.

14
4 MIN READ / PRACTICAL GUIDE

Agree a source-change contract

Create a practical agreement for field, status and meaning changes so downstream reports can assess compatibility before new data arrives.

15
4 MIN READ / PRACTICAL GUIDE

Triage quality issues by their decision impact

Prioritise data issues by the decisions, populations and values they can distort rather than by error counts alone.

16
4 MIN READ / PRACTICAL GUIDE

Use a data-quality score without hiding exceptions

Design quality summaries with explicit denominators, dimensions and critical exceptions so an attractive average cannot override a material limitation.

17
4 MIN READ / PRACTICAL GUIDE

Validate accuracy with a source-based spot check

Check selected values against authorised supporting records, document selection and discrepancies, and keep conclusions within the sample’s evidence.

18
4 MIN READ / PRACTICAL GUIDE

Compare consistency across sources without forcing agreement

Reconcile source differences through concepts, scope and timing before treating every unequal total as an error to eliminate.